YPK is unique in the bicycle industry. Ypk is a cooperation between USA ansd Asian based sales. Marketing and operational personnel. With a heavy emphasis on design, YPK's focus is to develop unique products that cpmpliment the leading brands in key accessory categories. YPK's stable of world-class designers hail from many countries. This global perspective and concentration on human factors make YPK products truly different. YPK partners with leading factories to push the boundaries of manufacturing while ensuring that our products meet rigorous quality standards. YPK is NOT in competition with any existing brands. We are the only company concentrating exclusively on bringing state of the art design, materials and products to the recreational cyclist.